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February 04, 2016

Statement by Honda Canada Regarding Safety Recall of Certain Takata PSDI-5 Driver Front Airbag Inflators

Based on a recent Defect Information Report issued by the airbag inflator supplier, Takata, to the U.S. National Highway Traffic Safety Administration, Honda will conduct a safety recall of approximately 2.5M Honda and Acura automobiles in North America, including approximately 266,000 vehicles in Canada. The non-desiccated PSDI-5 Takata driver front airbag inflators will be replaced, free of charge. Honda has not received any reports of Takata PSDI-5 inflator ruptures in Honda or Acura vehicles worldwide.


February 04, 2016

Statement by Honda Canada Regarding SRS Control Unit Recall: 2008-2010 Honda Accord Sedan

Honda will voluntarily recall 23,343 units of 2008-2010 model-year Honda Accord Sedans in Canada to replace the Supplemental Restraint System (SRS) control unit. Manufacturing process issues may allow moisture to enter the circuitry within the SRS control unit which, over time, can cause corrosion and eventual malfunction of the unit. If the SRS control unit fails from this scenario, the SRS indicator warning will illuminate on the vehicle’s instrument panel and, in the event of a crash where deployment is necessary, the airbags may not deploy, increasing the risk of injury. Honda Motor Co. has confirmed two injuries related to this issue.


February 03, 2016

RITUALS REIGN DURING TIM HORTONS RRROLL UP THE RIM TO WIN

After 30 years and 500 million prizes, the top rolling rituals of the RRRoll Up the Rim to Win contest are revealed: slow and steady thumb-rolling is the number one roll technique, according to more than 50% of guests, and more than one-third say finishing your entire coffee before rolling is the best good luck charm.


February 02, 2016

Honda Canada Begins 2016 with Strong Performances from Core Models

Combined January sales of 10,026 units by the Honda and Acura divisions of Honda Canada Inc. represented a 33% increase over last year’s sales.


February 02, 2016

Honda Renews Commitment to INDYCAR

Honda today announced that the company has renewed its commitment to INDYCAR, signing a new multi-year agreement to continue participation as a manufacturer in the Verizon IndyCar Series through 2017, with an option to extend the agreement through the 2020 season.


February 01, 2016

First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

At the auctioneer’s final call, the next-generation 2017 Acura NSX supercar tonight smashed the record for a vehicle auction at Barrett-Jackson for the highest-selling designated vehicle identification number (VIN) 001 with the final hammer price set at $1.2 million. Winning bidder Rick Hendrick, owner of Hendrick Motorsports and founder of Hendrick Automotive Group, has earned the right to custom order the first production model of Acura’s highly anticipated NSX, which comes to market this spring.


February 01, 2016

Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial

2016 – Honda today offered a sneak peek of the brand’s commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, “Somebody to Love.” Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, “A New Truck to Love,” during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda’s YouTube channel (http://honda.us/BigGameCommercial).


January 29, 2016

Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin’ with the Devil

Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50.


January 13, 2016

2016 Honda Civic Named Top-Three Finalists for AJAC Car of the Year Award

The completely redesigned, 10th generation Honda Civic was named one of three finalists for the Automobile Journalists Association of Canada’s (AJAC) Car of the Year Award today at the Montreal International Auto Show. The winner of the car and truck of the year awards will be announced on February 11 at the Canadian International Auto Show in Toronto.


January 13, 2016

All-new 10th Generation Honda Civic Coupe Makes Canadian Debut at 2016 Montreal International Auto Show

The completely reimagined, redesigned and reengineered 2016 Honda Civic Coupe made its Canadian debut today at the Montreal International Auto Show.